Hey, I'm Josh
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My Story in 30 Seconds
I started in marketing in 2018 after dropping out of community college. My first real shot was an internship at a local SEO shop in Tysons Corner, Virginia. I started my own agency in 2019, worked across several service industries, and eventually realized I did my best work when the focus was narrower. In November 2024, I launched BlueCollarGenie — committed entirely to outdoor living companies.
Timeline
- 2018
Dropped out of community college and got my first real shot: an SEO internship in Tysons Corner, Virginia.
- 2019
Started my own agency at 19.
- 2019–2023
Worked across real estate, construction, roofing, financial services, legal, and private-equity-backed companies. Learned what actually moves the needle — and what is mostly noise.
- 2024
Went deeper into the trades. Saw the same problem everywhere: great companies with real capacity and no dependable system for creating demand. Launched BlueCollarGenie in November.
- Now
Looking for the next great outdoor living company to build with.
What I'm Doing Now
Most of my focus is on outdoor living companies through BlueCollarGenie. Outside of that, I take on a small number of 1-on-1 consulting clients.
BlueCollarGenie
I work with outdoor living companies — $3M to $10M, owner- operated or with a sales team, ready to add about $1M/month in capacity. Three ways to work together:
- License the system
- Build it with you (consulting)
- Partner (I take a % of gross)
1-on-1 Consulting
For founders and operators who just want my brain on their growth or marketing problem.
- 25-hour blocks — $10,000
- Use them however: strategy calls, audits, async reviews, hands-on builds
- Use them all in a week or over a year. Up to you.
Interested? Email josh@joshmcquaig.com with the word "consulting".